Influencers have created a new lane of vertical advertising, that marketers and PR companies are rushing to out-do one another in. Early last year I wrote briefly about a popular influencer named Miquela. A racially ambiguous computer generated image (CGI) with over 1.5 million followers and top streamed songs on Spotify. She’s now holding interviews and seemingly living life as an actual person. Not just a computer generated image.
There’s a new CGI influencer, demanding attention and her name is Noonoori. She’s an influencer that looks a lot more “Bratz Dollz” like that an actual girl. She’s appeared in campaigns and headlined stories in top magazines, like Vogue. I’m not sure what the future holds for CGI influencers but I’m more on the side of Miquela than your girl Noonoouri.
Take a look at her skin care routine and join me in surprise. Girrrl…..